Is your trade business findable?

The Toolbox Talk AI. https://thetoolboxtalkai.com/findable-checklist/

1. 1. Google Business Profile is set up and finished

   • The profile is claimed in the trading name you use on the van and on invoices.
   • The main category is your trade. Extra categories are jobs you actually do.
   • The phone is the one you answer. If you have a website, that address is in the website field.
   • The area is the patch you will travel. If customers do not visit your home, the address is hidden.
   • The description is in your own words.

   Google Business Profile guide

2. 2. Reviews are from real customers, and you reply

   • You can open your Google reviews from the profile.
   • You have a simple way to ask a customer after the work is done, without money off and without telling them what to write.
   • A poor review has a short, calm reply, or you have read it and decided to leave it.
   • If you use Checkatrade, ask in the same way, and reply in the same way.

   How to ask for Google reviews · How to reply to a poor review

3. 3. Your own website works on a phone

   • You open it on your phone and can read it without pinching.
   • The phone number calls when you tap it.
   • The jobs are named in the words a customer would type.
   • The towns or postcodes are places you will actually go.
   • The photos are jobs you did.

   Do you need a website?

4. 4. Checkatrade, MyBuilder, or Facebook match the real business

   • Tick only the ones you use. You do not need an account on all three.
   • The profile name matches the trading name on Google.
   • The description matches the jobs you do. It does not say approved, insured, or top-rated unless that is true and you can point at it.
   • The phone number is the same one as on Google.
   • If you use Facebook, recent photos of your work sit under that same name.

   Checkatrade and MyBuilder profile guide

5. 5. The name, the area, and the phone match everywhere

   • Write one line: trading name, the phone you answer, and the address or area you publish.
   • Google, your website, and each directory or Facebook page match that line.
   • An old mobile, a shortened name, or a town you have left is the mismatch to fix first.

   Where the public name is set · What the website should say

6. 6. Photos of your work are where customers look

   • You have a few finished jobs, taken on your phone.
   • They are on Google, and on the website or directory you use.
   • They are your work. A stock photo of someone else's kitchen does not count.
   • The caption does not include the house number.

   Photos on your Google profile · Photos on your website

An empty box is the next job, not a failing mark. Repeat customers and a full diary can sit beside a thin Facebook page. The boxes are a check of what a stranger can see.